By Jack Hughes, President of Parent Tech Support
Screen time addiction is one of the biggest challenges families face today. In this interview, Jack Hughes sits down with Jorn Rigter, CEO of Unpluq, to discuss a physical solution that has helped people cut their screen time in half.
What Is Unpluq?
Unpluq is a physical NFC tag that works with a companion app to help users manage their screen time. When you want to use a blocked app, you must physically tap the tag first, creating a moment of friction that breaks the automatic habit of mindless scrolling.
This approach addresses a fundamental problem with software-only solutions: they are too easy to override.
Why Physical Friction Works
- Breaks automatic behavior – The physical action of tapping a tag interrupts the habit loop
- Creates intentional usage – Users must make a conscious decision to access blocked apps
- Harder to bypass – Unlike software controls, a physical tag cannot be easily circumvented
- Works for adults and teens – The system respects user autonomy while promoting mindfulness
Key Insights from Jorn Rigter
- Most people check their phones 150+ times per day without realizing it
- App design is intentionally addictive – Social media companies invest billions in keeping users hooked
- Small friction points create big behavior changes
- Parents should model healthy screen habits for their children
- Technology solutions should complement parental conversations, not replace them
Watch the Full Interview
Jack and Jorn discuss the science of screen addiction and practical strategies for managing screen time across the entire family.
Take Action on Screen Time
Reducing screen time requires a multi-layered approach combining tools, conversations, and boundaries. Visit Parent Tech Support for comprehensive strategies.
For more on managing screen time, read Jack’s articles on family device detox and blue light and brain health.
